News Release:

October 21, 1998

ATB set to lead Alberta's auto retail finance industry

Edmonton, Alberta - Alberta Treasury Branches is aggressively pursuing the Conditional Sales Financing market in Alberta's automotive sales sector. ATB's financing rates are among the best in the market and now more auto and recreational vehicle dealers and their customers will be able to access ATB's competitive rates when financing auto purchases.

Bob Normand, ATB Executive Vice-President, Branch Sales and Services, explains, "Commitment to Albertans and meeting their financial needs has always been ATB's top priority; expanding our services within Alberta's automotive sales sector reinforces that we're here for Albertans."

To actively promote ATB's products to Alberta auto dealers and their customers, ATB has recruited a mobile sales team whose initial market focus will be Edmonton and Calgary. The sales team consists of three top performing sales people from a proven leader in auto sales financing that recently withdrew from the western Canadian auto sales market.

Alberta Treasury Branches is celebrating 60 years of providing financial services to Albertans. The organization was established in 1938 and today serves 237 communities through a network of 148 branches and 128 Agencies. ATB's three main target markets are independent business, individual financial services and agri-industries.

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For further information please contact:

John Scanga
Product Champion, Consumer Lending
Marketing and Product Development
Alberta Treasury Branches
(403) 493-7271 - Edmonton

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