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 Our Purpose

 
 

In 1938, Alberta was a very different place.

ATB Financial was created more than 75 years ago, in the darkest days of the Great Depression, to serve Albertans.

Our mandate was as clear and straightforward as that.

We were a homegrown alternative, striving to know and understand this province better than anyone, and to support it regardless of whatever economic cycle was buoying or ravaging us.

Those notions—of a committed and unwavering ATB put here to serve and support Albertans—remain resonant today. They guide us, they compel us to be better, and they drive us to deliver more value to you, our customer.

We can do that by aspiring to be as expert and sophisticated as any big bank, and as caring and connected to your community as any small business. We want to be regarded as THE place to work in the financial industry. Our ambition is to be Albertans’ first choice for the financial services and advice that matter most to them.

And we want Albertans to be proud. Proud that they own a $37.7-billion organization with exceptional governance and a thoughtful business plan that will see us grow, improve, and innovate. Proud of the myriad ways ATB gives back to the over 242 communities where our over ,5,000 team members live and work. Proud that ATB is regarded as one of Canada’s very best places to grow one’s career.

In short, we will always believe in what we do, and who we’re doing it for. That’s our purpose—and our promise.​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​