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ATB offers Canada’s first Pride Mastercard®

ATB offers Canada’s first Pride Mastercard®

Posted on: March 16, 2017
Author: Staff

Interested in the card? Here's how to get it:

Step 1: Choose your Mastercard.

You can get the Pride image on our Gold Cash Rewards® Mastercard, Gold My Rewards® Travel Mastercard, Preferred® Fixed-Rate Mastercard or Preferred® Variable-Rate Mastercard. Find out more about your card options here.

Step 2: Apply online, by calling 1-877-541-4452, or at any ATB Financial branch.

Step 3: When applying, use MyPic image code #0137. That's the Pride image.

ATB's Pride MyPic Mastercard allows Albertans to show their support for the LGBTQ community.

The colourful card is one option within our popular MyPic program, that allows you to personalize your Mastercard—and add personality to your wallet—by picking from a library of over 80 images.

The idea to offer a pride-themed card was a no-brainer and came from an ATB team member.

“The decision to create the card wasn’t based on any science, it went a little more like this: ‘Oh my goodness, you’re totally right, we do need a Pride Card. We’ll do it right now!’” says Victoria Clark, Director of Sales & Marketing for Mastercard at ATB.

The launch of the Pride MyPic Mastercard coincided with our sponsorship and participation in the Jasper Pride Festival in 2015. ATB sponsors the Edmonton Pride Festival and Calgary Pride, too.

ATB is also pleased to support Camp fYrefly and fYrefly in Schools, which support sexual and gender minority (LGBTQ) youth. They also increase awareness of the damaging impacts of homophobic and transphobic bullying in junior and senior high schools.

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