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All revved up and ready to grow!

All revved up and ready to grow!

Posted on: October 16, 2015
Author: ATB Business & Agriculture

Rob Reeves isn't afraid to admit that he didn't know exactly what he was doing when he took over Castrol Raceway with a group of partners 18 years ago.

“I went from racing cars to all of a sudden running a racetrack,” recalls Rob.

Today, the partners are all gone and Rob presides over a racetrack that features a road course, drag strip and oval, along with a motocross course and drift pad. Castrol Raceway hosts some 260,000 racing fans each year and employs 12 full-time and 100 part-time staff during racing season.

But it’s taken a ton of work to get there.

“We always want to make it bigger, better,” says Rob.

“Cash flow is probably the biggest hurdle we have. Every dime we make here we put right back into this facility and that way it grows every year.”

Ultimately Rob loves what he does. He’s driven by a passion for racing which he shares with the community that rallies around Castrol.

“The thing I wish I would have known when I first started is how passionate people are about this sport,” says Rob.

“I didn’t realize that it would grow like it did, I would have maybe changed a few things that way. Maybe that road course would have been built fifteen years ago instead of three years ago.”

When you dream big and continually grow your operation, it’s imperative to have a banker who shares your passion. Rob has had a close connection with ATB since purchasing the track back in 1998.

“They have been very good. They know me, they know my business, and they come out and participate in my business,” says Rob.

“I have probably one of the best bank reps that anyone could have.”

It's that kind of support that has helped Rob grow out of that feeling that he didn't know what he was doing. And grow his business in the meantime.

Hear more from Rob in his We Grow Alberta videos.

Watch now

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