Navigate Up
Sign In
Articles by category
ATB marks Pink Shirt Day

ATB marks Pink Shirt Day

Posted on: January 25, 2017 | Author: Staff

At ATB Financial, we believe that bullying should never be a part of growing up, and should never be part of any workplace. This year, we will once again be marking Pink Shirt Day. On February 22, 2017, we invite our team members, customers, and all Albertans to lead the charge against bullying by wearing pink.

Pink Shirt Day began as a small but powerful act in Nova Scotia when, after seeing a classmate bullied for wearing a pink shirt, a group of students decided to wear pink to take a stand against bullying. Today, it is a show of support for anti-bullying initiatives around the world, raising awareness about bullying and the tactics each of us can use to stop it.

Watch our one-size-fits-all advice from some Albertans who care:

 Pink Shirt Day 2017 video player

ATB is also pleased to support programs like Camp fYrefly and fYrefly in Schools – a program led by the University of Alberta that increases awareness of the damaging impacts of homophobic and transphobic bullying in junior and senior high schools. It aims to equip students with the tools they need to challenge prejudice and discrimination.

What is bullying? According to the Government of Alberta’s Bully Free Alberta website, "bullying is a deliberate and repeated hostile activity marked by an imbalance of power, intent to harm, and/or a threat of aggression.” Bullying can take different forms, including:

  • Verbal: taunts, name-calling and put-downs, threats and intimidation.
  • Social: exclusion from peer groups, ganging up, or group teasing.
  • Physical: unwanted touching and assault.
  • Cyber: using a computer or other technology to harass or threaten.

Did you know?

  • Bullying happens once every seven minutes on the playground and once every 25 minutes in the classroom (Pepler et al., 1997).
  • In the workplace, one person in six has been bullied and one in five has witnessed a co-worker being bullied (Canada Safety Council).

ATB marks Pink Shirt Day
January 25, 2017

ATB marks Pink Shirt Day

​At ATB Financial, we believe that bullying should never be a part of growing up, and should never be part...

ATB meets United Way fundraising goal
November 03, 2016

ATB meets United Way fundraising goal

In two short weeks, ATB team members were able to raise $700,000 for the United Way across Alberta.

Building up affordable housing
April 20, 2016

Building up affordable housing

When home ownership becomes a reality for a family who thought it was out of reach, lives are infinitely changed.

‘Tis the season to give
November 30, 2015

‘Tis the season to give

Giving feels great all year. There’s something extra special about the holiday season.

Light it up!
November 05, 2015

Light it up!

Tonight we light ATB Place to the very top, indicating yet another successful United Way fundraising campaign.

Work time, primetime, show time!
August 27, 2015

Work time, primetime, show time!

​Cody Strass, Workplace Assistant, is the subject of a new documentary called Employment Matters Too.

Celebrating Teddy for a Toonie
August 18, 2015

Celebrating Teddy for a Toonie

ATB Financial set a one million dollar goal for the 2015 Teddy for a Toonie campaign. We may have missed that mark...

Food banking
August 11, 2015

Food banking

Edmonton's Food Bank is now serving 17,000 people, up 18 per cent from this time last year. That's making it pretty...

Donations for fallen police officer
July 28, 2015

Donations for fallen police officer

Over the last few weeks, ATB branches in Edmonton have raised more than $13,000 for the family of Constable Daniel Wooda

ATB calls out exceptional non-profits in Alberta
June 04, 2015

ATB calls out exceptional non-profits in Alberta

​The Cerebral Palsy Association in Alberta (CPAA) has big plans to beef up its call centre, thanks to a recent grant...

Join us for ATB Zoo Day
May 29, 2015

Join us for ATB Zoo Day

ATB customers get 2-for-1 admission at the Calgary Zoo on Saturday, June 20. It's all in support of the ATB Financial...

Alberta: A masterpiece in the making
January 23, 2015

Alberta: A masterpiece in the making

​We think Alberta is a work of art. That’s why ATB Financial supports organizations like the Art Gallery of Alberta...

 The story of one Empower U graduate
January 07, 2015

The story of one Empower U graduate

​We'd like to introduce you to Yadira Gonzalez, an inspiring graduate of Empower U, a financial literacy program ATB...

Giving Tuesday...it's a thing!
November 28, 2014

Giving Tuesday...it's a thing!

​There's plenty of buzz right now about Black Friday and Cyber Monday, when holiday shopping in North America kicks...

We did it!
October 03, 2014

We did it!

The lights will go all the way to the top of ATB Place tonight - to signify and celebrate the news that we have met...

ATB honoured for its support of Ducks Unlimited
September 24, 2014

ATB honoured for its support of Ducks Unlimited

ATB has won a prestigious award for its unique sponsorship arrangement with Ducks Unlimited Canada. The award comes...

Albertans donate over $1 million through atbCares.com
September 15, 2014

Albertans donate over $1 million through atbCares.com

$1,048,278.53. That’s how much Albertans donated through atbCares.com last year.

Celebrating the success of Teddy for a Toonie
August 26, 2014

Celebrating the success of Teddy for a Toonie

​ATB Financial is marking Teddy for a Toonie Celebration Day. We are shouting from the rooftops that we raised...

Proud to celebrate Pride
August 25, 2014

Proud to celebrate Pride

​If you’re in Calgary this week, check out the ‘rainbow brick road’ outside ATB Financial on Stephen Avenue.

Home is where the bark is for two Calgary-area beavers
February 28, 2014

Home is where the bark is for two Calgary-area beavers

​Two Albertans displaced by the southern Alberta floods have been getting some special attention from volunteers...

A different kind of bank
December 05, 2013

A different kind of bank

​At any given time, close to 1000 Canadians are in need of a blood stem cell donation. Currently, Canada's registry...

The Heart Project
December 03, 2013

The Heart Project

In 2014, treatment for cardiac emergencies will change forever thanks to the opening of southern Alberta’s first...

How to spend a rebate?
November 14, 2013

How to spend a rebate?

If you received a rebate, how would you spend it? Well, when ATB received its rebate for buying in bulk, online...

Teddy for a Toonie fundraising reaches new record
October 01, 2013

Teddy for a Toonie fundraising reaches new record

Teddy for a Toonie fundraising takes place each May in our branches and offices throughout Alberta. Our 2013 campaign...

2016 ATB Financial. All rights reserved. ®ATB Financial is a trade name/registered trademark of Alberta Treasury Branches.