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What Are We Doing Now

  • 3/13/2015 2:28 PM

    ATB launches Canada’s first Pride MasterCard®

    Accepted Everywhere. #ATBPride

    Interested in the card? Here's how to get it:

    Step 1: Choose your MasterCard.

    You can get the Pride image on our Gold Cash Rewards® MasterCard, Gold My Rewards® Travel MasterCard, Preferred® Fixed Rate MasterCard, or Preferred® Variable Rate MasterCard. Find out more about your card options here.

    Step 2: Apply online, by calling 1-877-541-4452, or at any ATB Financial branch.

    Helpful hint: the Pride image is #57.

    We’re excited to announce the official release of our new Pride MyPic MasterCard that allows Albertans to show their support for the LGBTQ community.


    The colourful card is one option within our popular MyPic program, that allows you to personalize your MasterCard—and add personality to your wallet—by picking from a library of over 70 images.

    The idea to offer a pride-themed card was a no-brainer and came from an ATB team member.

    “The decision to create the card wasn’t based on any science, it went a little more like this: ‘Oh my goodness, you’re totally right, we do need a Pride Card. We’ll do it right now!’” says Victoria Clark, Director of Sales & Marketing for MasterCard at ATB.

    The launch of the Pride MyPic MasterCard coincides with our sponsorship and participation in the Jasper Pride Festival, March 19–22. You’ll also see ATB at the Edmonton Pride Festival and Calgary Pride this year.

    ATB is also pleased to support programs like Camp fYrefly and fYrefly in Schools – a program led by the University of Alberta that increases awareness of the damaging impacts of homophobic and transphobic bullying in junior and senior high schools.