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What Are We Doing Now

  • 5/29/2015 3:06 PM

    Who takes Pride in all Albertans? We do.

    Pride, not prejudice

    We believe Pride is about love, faith, and self-worth. It's about acceptance. It's the smiles and cheers along the parade route responding to the dancers on a float. And the energy, colour, and spirit at the festival.

    Around the world, Pride Month is celebrated in June in support of the LGBTQ community, and ATB is using this opportunity to show we take Pride in all Albertans. We want to celebrate our diversity, and show our ATB Pride across the province.

    We're a long-time partner of Camp fYrefly and fYrefly in Schools, which support sexual and gender minority (LGBTQ) youth. And this year, ATB is supporting the Jasper and Edmonton Pride festivals, and is title sponsor of the Calgary Pride Parade and Festival in September.

    We’ll be celebrating Pride in branches across Alberta, lighting up ATB Place in Pride colours, and recreating the ‘rainbow brick road’ on the sidewalk (or "pridewalk") in downtown Calgary later this summer. Also watch for us at the following events:

    • Edmonton Pride Parade & Festival – June 6
    • Edmonton Pride Awards Night – June 10
    • Alberta Rockies Gay Rodeo – June 26-29 (Strathmore)
    • Lakeland Pride Festival – July 4 (Cold Lake)
    • Calgary Pride Parade & Festival – September 6

    ATB launched Canada’s first Pride MasterCard earlier this year at the Jasper Pride Festival.