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Long love this land

Posted on: October 24, 2012 | Author: Jennifer Sharpe

Long love this land: four simple words that somehow capture the enduring spirit and determination of those who—without fanfare or ceremony—rise every single day to the relentless task of growing, raising, and producing the rich bounty that the rest of the world calls "groceries".

It is not an easy life, nor a simple one. And yet those, like the growers, ranchers and agribusiness professionals featured in this tribute—and the thousands more Albertans just like you—wouldn’t have it any other way.

How to give back to those that love this land

Since we released the video, Albertans have proven that they really do love this land—watching the video over 15,000 times. That response gave us an idea of how to put this love to work.

If you buy the song, 100% of the proceeds will go to Alberta charities that serve our friends and families in rural communities: STARS, Ronald McDonald House, and 4H Alberta.

And to top it off, ATB will match the amount raised (to a maximum of $10,000) until March 31, 2013.

Download the song on iTunes
Download the song on Amazon

To all of you who long love this land: Thank you.

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