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ATB earns prestigious advertising awards

Posted on: February 22, 2018

ATB Financial has earned a pair of CASSIE awards for its advertising campaign featuring a spoken word artist and entrepreneur from Calgary. The CASSIEs are Canada’s premier advertising awards—they require evidence that advertising impacted the business.

ATB’s entry, Amplify your business, earned a silver in the Services category and a bronze for Brand Content. As they say, it takes a village, which was never truer for this integrated campaign, which saw ATB collaborating with notable creative industry players like Patton Communications, Joe Media, Six Degrees, Bluefish Studios and Vovia to create, launch and sustain the campaign.

Watch the video that launched the campaign, featuring Alberta Entrepreneur Beni Johnson.

Beni Johnson

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