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Pink Shirt Day

ATB and Junior ATB come together to champion compassion on Pink Shirt Day.

ATB believes bullying should never be a part of growing up and has no place in any workplace.

This year, we’re once again taking a stand against bullying by supporting Pink Shirt Day and are thrilled to have Junior ATB join the movement. On February 28, 2018, we invite our team members​, customers and all Albertans to join us in wearing pink.

Pink Shirt Day began as a small but powerful act of compassion in Nova Scotia when, after seeing a classmate bullied for​ wearing a pink shirt, a group of students decided to wear pink to act in solidarity with their friend. Today, it’s a way to take a stand against bullying around the world.

This year we’re proud to have collaborated with Junior ATBers in Edmonton and Calgary to create a video about what Pink Shirt Day means to them. They wrote the words, which inspired the poem, and you can find the result below.​

Everyone deserves happiness and acceptance. That’s why we support anti-bullying initiatives like Pink Shirt Day, and programs like Camp fYrefly and fYrefly-in-schools, which empower LGBTQ and allied youth.

Please join us in wearing pink this February 28. Together, we can make it clear that bullying has no place here in Alberta.​​​​​​​​​​​​

Junior ATB

Over 100 schools across Alberta run the Junior ATB program. To learn if your community is eligible, reach out to Jamie Bay on ATB's Corporate Social Responsibility team.

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