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ATB and the Art Gallery of Alberta

ATB and the Art Gallery of Alberta

Posted on: July 10, 2012
Author: Stephanie Proseilo

ATB Financial is a financial institution, but money isn’t our only asset. ATB associates are dedicated, passionate, and engaged in their communities. From this lead we’ve taken a unique approach to being a socially responsible organization, both with our sponsoring and corporate donations programs. Beyond simply cutting a cheque and getting our name on the wall, we instead form partnerships and really get involved. If a charity or not-for-profit organization is deserving of our money, then it stands to reason it could benefit from our talents and energy as well.

Our partnership with the Art Gallery of Alberta (AGA) is a perfect example of this approach. We formed a five-year partnership with the AGA in 2010, with the goal of celebrating Alberta art, culture, and history. But unlike many of the organizations listed on the AGA’s sponsor wall, we’ve joined forces with the AGA and initiated exciting programs that have reached out to the whole province.

The Alberta Biennial is sponsored by ATB and focuses on contemporary art. The biennial has truly set these new and established artists on the world stage. It has also drawn attention, both at home and abroad, to the talent that is nurtured and thrives in Alberta. The Early Masters Series focuses on early Alberta artists. The most recent exhibition in this series was Alberta Mistresses of the Modern: 1935-1975. The exhibition focused on early Alberta women artists, most who are virtually unknown to the general public.

In the spirit of this groundbreaking exhibition, ATB initiated Mistresses of the Modern - Celebrating Alberta Women through Stories​, a competition that looked to tell the untold stories of Alberta women who are making the province we live in now a better place. The seven winners of the competition were announced at an exclusive reception at the AGA. We have also hosted our second ATB Financial Young Artists Competition and the AGA hosted ATB Family Day, where all associates received a free family admission to the gallery.

These projects take a tremendous amount of time and energy, but the reward for our partners, associates, and the communities we serve is immense. They elevate what would otherwise be a normal sponsorship agreement into something more special—a true partnership with an exchange of ideas and talents. This is the kind of approach we have to being a socially responsible organization. We want to step it up a notch—or two—and make a meaningful, long-lasting impact on the province we call home.