Navigate Up
Sign In
Eat, shop, drink, and visit: Rediscover Calgary and southern Alberta.

Eat, shop, drink, and visit: Rediscover Calgary and southern Alberta.

Posted on: July 19, 2013
Author: Jennifer Sharpe

Don't let the floods sink businesses in Calgary and affected communities. Show your support by shopping in flood-impacted areas this summer.


Front row: Adam Legge, Calgary Chamber of Commerce; Naheed Nenshi, Mayor of Calgary; Bruce Graham, Calgary Economic Development; Wellington Holbrook, ATB Financial Business & Agriculture; Annie MacInnis, Kensington Business Revitalization Zone.

Last month's floods damaged thousands of businesses in Calgary and other Southern Alberta communities. Many businesses depend on summer foot traffic to make ends meet, and the days or weeks spent without power, cleaning up, or repairing damage are days and weeks without sales or income.

You can help these businesses bounce back. Rediscover your city, and shop local this summer.

That's the message of the Rediscover Our City campaign, launching in Calgary July 19. ATB is partnering with Calgary Economic Development, the Canadian Federation of Independent Business, Tourism Calgary, and other business leaders to spread the word that Calgary is open for business.


4,000 Calgary businesses were impacted by the flooding; all but 100-150, which were significantly impacted by the flood, have reopened.

"This program is an extension of what ATB does best," says Rob Bennett, executive vice-president of ATB Retail Financial Services. "Being a part of Alberta, this is the time to roll up our sleeves and be a big part of the solution. ATB was built to serve Alberta, and that's what we do."

The first phase of the campaign focuses on flood-affected areas of Calgary. In the second phase, Albertans will be encouraged to support businesses in other flooded communities in Southern Alberta.

"The flood reminded me of the strong sense of community we all have," says Wellington Holbrook, executive vice-president, ATB Business and Agriculture. "What else explains why strangers showed up from near and far to dig in, get muddy and clean up? Supporting Calgary shops and stores affected by the flood is another way to keep our neighbourhoods vibrant and thriving. That's why we'll be there."

To learn how you can Rediscover Our City and support local businesses, visit and use the hashtag #yycisopen on Twitter.

Watch for more details on the Southern Alberta small business initiative.