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What Are We Doing Now

  • 10/21/2013 11:24 AM

    The QEII Test Drive

    QEII highway landmarks 

    The Queen Elizabeth II is, as highways go, pretty straightforward.

    And so is the unique ATB Financial contest that celebrates that ribbon of asphalt.

    Here's how to play:

    Go to and place pictures of 10 QE2 landmarks in the order you come across them on your highway travel. Local icons, including the geodesic dome house, the gasoline alley windmill, and that giant cowboy who stares out at the Rockies.

    Here's why to play:

    If you ace the easy contest (and you can play until you get it right), there are two $750 cash prizes up for grabs.

    Here's what's behind it all:

    Too often, we see stunning things, but we see them with old eyes. And we get used to them. We can take the stunning out of places, and people and other things around us.

    As part of ATB Financial's 75th anniversary, we took a game-approach to seeing good old Highway 2—the way home for so many—in a new way.

    Give it a test drive


    The QEII Test Drive - screenshot