A gang of Team Canada-crazy ATB team members got together in downtown Edmonton early Sunday morning to watch the men's hockey gold-medal game.
And to ooh and aah over Canada's biggest goal light, triggered onto ATB Place itself each time Team Canada scored.
Watch it again here, as Ben Proseilo, son of ATB team member Stephanie Proseilo, leads Team ATB's joyous reaction to Sidney Crosby's breakaway goal
The LEDs were programmed by the bright lights in the ATB creative centre. Stephanie joined web developers Dale Carter and Eric Franck and animators and video editors Neil Graham and Kalyn Edworthy to help pull it all off Sunday morning, including a big social media interaction.
Senior manager of community affairs, Loren Miller, helped put the early morning event together, after trying unsuccessfully to get the 11-hour time difference between here and Sochi changed to make it easier on his sleep pattern.
Turning a building into a flashing goal light capped an effort that saw ATB Place shine in either red and white, or the gold, silver and bronze of the medals won that day by Team Canada in Sochi. As well, a really nifty animated "medal pile" effect that ran down the sides of the building kept fans up to speed on Canada's current medal count.
The #biggestgoallight drew a lot of reaction on Twitter, including a retweet to his 157,000 followers from Calgary Mayor Naheed Nenshi. Alberta-born country music star Brett Kissel got in on the action, allowing us to use his song "Canadian Kid" in our video. Thanks Brett!
And thanks to the ATB team members who helped us pull this off and spread the word about the #biggestgoallight.
And, of course, congrats Team Canada on the big win!