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We take pride in all Albertans

Posted on: March 16, 2017 | Author: Staff


We believe Pride is about love, faith and self-worth. It's about acceptance.

ATB is a long-time partner of Camp fYrefly and fYrefly in Schools, which support sexual and gender minority (LGBTQ) youth. ATB also supports the Edmonton and Jasper Pride festivals and is title sponsor of the Calgary Pride Parade and Festival.

In 2017, we’ll be celebrating Pride in branches across Alberta, lighting up ATB Place in Pride colours, and recreating the ‘rainbow brick road’ on the sidewalk (or "pridewalk") in downtown Calgary. Also watch for us at the following events:

  • Pride month: June
  • Edmonton Pride Parade & Festival: June 10
  • Calgary Pride Parade & Festival: September 3

ATB is also proud to offer Canada’s first Pride Mastercard®. Learn more >



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