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ATB preps for Hair Massacure

ATB preps for Hair Massacure

Posted on: February 06, 2013
Author: Jennifer Kohle

ATB associates at the 2012 Edmonton Hair Massacure. (Photo by Aminah Syed)

Every February, thousands of Albertans put their locks on the line to help children with life-threatening illnesses, and their families. It's called the Hair Massacure, and this year, ATB is proud to support events in Red Deer and Edmonton with $11,500 in donations.

At the Hair Massacure, volunteer hair stylists shave the heads of participants who want to show support for young cancer patients and survivors. Bright pink hairdos, clothing, and accessories are a trademark of the event.

Participants fundraise for their shave, and since the first shave in 2003, over $6 million has been raised for sick kids in Alberta. The shaved hair is collected, cleaned, and made into wigs for local children.

Red Deer

On Friday, February 8, the Red Deer Hair Massacure will take over the Parkland Mall from 11am to 7pm. 11 ATB volunteers will be on hand to help take donations, register participants, and count pledges.

To register for the Red Deer Hair Massacure, click here


Then, on Friday, February 15, West Edmonton Mall will host the Edmonton Hair Massacure from 9am to 9pm. 14 ATB associates from Edmonton-area branches will be on hand, putting their banking skills to good use in the pledge counting room.

To register for the Edmonton Hair Massacure, click here

Hair Massacure events are also taking place in Calgary,Fort McMurray, and Grande Prairie. In both Red Deer and Edmonton, ATB has donated the use of debit card terminals to process donations.

Check the ATB Financial Facebook page later this month for photos from the events!

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