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ATB brings in big bucks for children’s hospitals

In our 19th year of Teddy for a Toonie, we’re happy to announce that we raised a total of $637,000 during our annual province-wide campaign.

To date, ATB has raised over $9.7 million in support of the Alberta Children's Hospital Foundation in Calgary and the Stollery Children's Hospital Foundation in Edmonton.

Money raised through this year’s campaign will support the Alberta Children’s Hospital’s Pediatric Critical Care Transport program and the Stollery’s Child Life Department.

Throughout the May campaign, branches across Alberta sold out of our 8,000 teddy bears. Ten branches raised more than $10,000 with Grande Prairie (WestView) coming in as the top fundraiser with a total of $40,155. Their secret to success? An engaged community who understands how crucial children’s hospitals are for people in the area. Locals were eager to support the team with big raffle prizes, silent auctions, pancake breakfasts and significant donations.

ATB's President & CEO Curtis Stange is thrilled with the results of this year's campaign.

“Our team members are passionate about Teddy for a Toonie, and our customers and communities rally for the cause as well. It’s a great example of what Albertans can do when we work together for something truly good.”

A bear-y good choice

At the fundraising announcement in Calgary this morning, children were asked to vote for their favourite bear to be used in next year's campaign. Look for the winner, Honey, in ATB locations next May as we aim to break the $10 million mark in this exceptional fundraiser.

Honey the teddy bear

Fun and fresh ways to raise money

Perhaps the best thing about Teddy for a Toonie is all the creative ways our team members raise money. Here are some of the most outrageous, successful ideas we saw along the way:

goat insurance graphic

There are two things you need to know about Billy the goat. He’s mean. And he smells awful. Our branch in Rycroft raised $18,000 selling something they called “Goat Insurance.” Do yourself a favour and read the story.

Cow plop bingo graphic

A cow (named Snowflake) walks in a pen marked by a grid. A small donation buys you a square. If Snowflake makes a…deposit...in your square, you’re a winner. Our branch in Granum raised $747.00!

 

paint a bear graphic 

It turns out we have some talented team members at our branch in Brooks. They auctioned off paintings of teddy bears—and raised almost $5,000!

Silent Auction graphic

Winter tires. Furniture. A canoe. Our team in Spruce Grove held a silent auction full of hidden gems, and raised almost $12,000 Wow!

Hot shave graphic 

In Spruce Grove, the rugged lumberjack that we call an Assistant Branch Manager put his whiskers on the line for a good cause. 148 towels and 1 hot shave later, Jarett Gravelle had raised $1,250 for a good cause.

Sponsored silence graphic 

Have you ever wanted your boss to just…be quiet for a while? In Drumheller, our team members and customers paid good money to buy an hour of silence from their Branch Manager…and raised $3650.95!

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