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Tourism set for solid 2017

Tourism set for solid 2017

Posted on: 10/4/2017 | Author: ATB Financial's Economics + Research Team

With the cold wind, the snow and the sleet that’s pelted much of the province, many of us are already longing for that warm summer sunshine. While The Owl can’t bring back summer weather, we can review some of the summer’s tourism statistics.

So far, it’s been a busy year for our province’s tourism operators. As of June, air travel to Alberta had increased 3.3 per cent (Calgary and Edmonton only) from the same time last year and the number of vehicles on our highways was also higher (+5.2 per cent).

Many took advantage of the National Park pass because attendance (Banff, Jasper and Waterton only) was up significantly from last year (7.3 per cent). Not surprisingly, room rates at Alberta’s resorts were up 13.5 per cent from last year ($313.61) and resort occupancy was 84.5 per cent.

Last year, tourism reached record heights in the province. This year, tourism will continue that same momentum and may break another record. The celebration of Canada’s 150th birthday is part of the reason for the success of tourism in Alberta, but a cheaper Canadian dollar also helps. The growth in travel around our province has kept demand for tourism-related industries at higher levels too. Increased tourism has supported retail and Alberta’s restaurant and bars; two significant sectors that employ many people.

The sharing economy has changed the way we travel around our cities and take vacations. Tomorrow’s Owl will look at Airbnb statistics in both Edmonton and Calgary. We’ll dive deep into the numbers and see how cities rank on Airbnb nationally.

Alberta tourism statistics, graph

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