ATB’s innovative financial literacy programs, Junior ATB and Empower U, provide valuable money management skills.
Because it’s never too early—or too late—to improve your money smarts.
Math, social studies, science…money smarts? Financial literacy isn’t part of the standard Alberta education, but we've heard from many of you who think it should be. That’s why we’re using our money management expertise to help young Albertans understand the basics of banking and budgeting.
Since 2009, over 1800 Alberta school kids have participated in Junior ATB, an in-school financial literacy program for students in Grades 4 to 6.
Junior ATB operates as a partnership between ATB branches and a local elementary schools. ATB team members work with students to set up their very own “bank.” The students are hired and trained in various jobs, from greeters and tellers to president and members of the board of directors.
The students open up accounts for their fellow students and accept deposits that are held in ATB Generation Accounts (requiring parental approval for withdrawals).
Junior ATB teaches students about the importance of saving and encourages valuable life skills like public speaking, accountability, providing good customer service, job interviewing, marketing and public relations.
Almost 100 schools across Alberta run the Junior ATB program. To learn if your community is eligible, reach out to Jamie Bay on ATB's Corporate Social Responsibility team at firstname.lastname@example.org.
Empower U is a financial literacy program that helps vulnerable women break the cycle of poverty. The program is a partnership between ATB, the United Way of Edmonton and 11 Edmonton-based agencies that work with women, including those dealing with domestic violence, sexual exploitation, homelessness and addiction.
Participants attend financial literacy workshops and save up for something they need. Their efforts are rewarded with a matched savings program. For every dollar a woman deposits, two dollars are matched. This money can be used only for purchases that will improve a participant's life—such as buying a new washing machine, making a down payment on a car, or putting a deposit on a new apartment.
ATB Financial manages the accounts for the matched savings program and has appointed an Empower U ambassador at each Edmonton branch. Over 645 women have graduated from the program. While it was created for women, Empower U also welcomes men who may benefit from the program.
Empower U Agencies
- Braemar School / Terra Centre
- Candora Society of Edmonton
- Centre to End All Sexual Exploitation (CEASE)
- Distinctive Employment Counselling Services of Alberta (DECSA)
- E4C's Financial Management HUB
- Elizabeth Fry Society of Edmonton
- Institute for the Advancement of Aboriginal Women (IAAW)
- Lives in Transition
- Norwood Child and Family Resource Centre
- Strathcona County
- WINGS of Providence and City of Edmonton