Fuelling social change this holiday season
ATBCares increases donation matching for Albertans up to $100,000 this December
By ATB Financial 6 December 2021 2 min read
In the true spirit of the holiday season, and as part of ATB’s Greater Good Strategy, ATBCares is providing Albertans with 100,000 more reasons to give.
Throughout the month of December, ATB Financial will be matching donations made through ATBCares.com up to $100,000. We know that small actions can make a big impact, and we’re calling on Albertans to come together and support our most vulnerable neighbours.
“The pandemic has proven that we need each other now more than ever,” says Tara Lockyear, Chief People Officer at ATB. “Our Greater Good Strategy is rooted in addressing our biggest challenges, and our holiday ATBCares initiative provides support when and where it is needed to help Albertans thrive.”
Donations made online go directly towards supporting registered, Alberta-based charities. The demand for Alberta-based charities has never been greater, with more people in need of food security, mental health resources and attainable housing.
“Over the past 20 months, we have focused our giving efforts on supporting those who are most vulnerable,” says Chett Matchett, Associate VP of Strategy, Operations and Social Economics. “Through our Greater Good strategy, ATBCares is another example of helping where it counts, and the incredible impact we can make when we give together.”
Make your Gift go Further
Whether it’s supporting food banks, mental health support services, vulnerable youth, Indigenous programs or social services, there’s a broad range of groups and organizations that are making a difference in our communities.
Community is always top of mind for Matchett and it’s baked into ATB’s Greater Good Strategy.
“Something that has always remained true to our values is being there for those who need it most, and the past two years has amplified the need to give when and where we can,” says Matchett. “We believe we can help uplift our community, one Albertan at a time.”
If you’re in a position to donate this year, you can support positive social change through the Greater Good Strategy at ATBCares.com, where you can give to your favourite registered charities while maximizing your dollar.
Some of the organizations that ATB was proud to support in 2021 include:
- Native Counselling Services of Alberta
- Ty Pozzobon Foundation
- Canadian Mental Health Association (CMHA)
- Spirit North
- The Alberta Native Friendship Centres Association
- Inner City Youth Development Association
- United Way
- Calgary Centre for Sexuality
- Where the Rivers Meet
Where you choose to give is up to you, and ATB will be there to match it.
Visit ATBCares.com to donate by December 31 and we'll help your dollars go further this holiday season.