Our Values

At ATB Financial, we put people first. We've been doing it for more than 80 years. In that time, we've grown and changed from one small Treasury Branch to become the largest Alberta-based financial institution, with assets of more than $54.2 billion. Along the way, we’ve transformed people’s understanding of what banking can–and should–make possible. And we’re just getting started.

We are Alberta

Today, more than 5,500 team members serve over 770,000 customers in 247 Alberta communities. Just like our clients, we're Albertans and we work beside them in their communities through a network of more than 300 locations across Alberta. We’re invested in their success because it's our success too. We're proud of what we do and how we do it. And we're especially proud of the people who help us do it.

Our purpose

A simple mission and vision didn't seem quite right for ATB. We needed 94 words to describe our purpose, why each of us comes to work every day, and what we're trying to achieve for our customers and for each other. Together, they make up the ATB story.

We can transform banking. Reimagine it. Make banking work for people.
Because we carry the outrageous belief that banking can change people’s lives for the better. Make their time richer, their aspirations closer, their happiness deeper.

How will we do this? By doing things other banks wouldn’t do.
By being ever loyal to our customers, relentlessly inventive, and steadfastly genuine in our pursuit of Albertans’ greater good.

By using banking to create happiness.

Why happiness?

Because good things happen when happiness becomes your purpose.
That’s why ATB will always be more than a bank.

Living the ATBs

Having a story or purpose is one thing. Actually living it is another. To us, the ATB story is more than nice words on paper but a real commitment to our customers and each other. We live this commitment everyday through what we like to call the 11 ATBs. From "have fun everyday" to "do the right thing" to "think yes first", they guide each of our actions and help define our incredible culture.

Need help?

Our Client Care team will be happy to assist.