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Why ATB

Our Values

At ATB Financial, we put people first. We've been doing it for more than 80 years. In that time, we've grown and changed from one small Treasury Branch to become the largest Alberta-based financial institution, with assets of more than $55.8 billion. Along the way, we’ve transformed people’s understanding of what banking can–and should–make possible. And we’re just getting started.

We are Alberta

Today, more than 5,000 team members serve over 777,000 customers in 245 Alberta communities. Just like our clients, we're Albertans and we work beside them in their communities through a network of more than 300 locations across Alberta. We’re invested in their success because it's our success too. We're proud of what we do and how we do it. And we're especially proud of the people who help us do it.

Our purpose

A typical corporate mission and vision statement didn’t seem quite right for ATB. We needed something simple yet powerful to inspire us to come to work each day. A purpose that captures the spirit of what we’re trying to achieve for our customers and for each other. This, is our purpose.

We exist to make it possible.
To turn what-if into when.
To find a better way…
in more than just banking.
To wrap our talent, tech and wisdom
around the obsessive belief
that anything is possible.

In Alberta, and far beyond.

With each day a chance
to uplift legacies and livelihoods—
in ways not yet imagined.
By listening and learning,
advising and creating.

Because remarkable things happen
when we ask “what if?"


Living the ATBs

Having a story or purpose is one thing. Actually living it is another. To us, the ATB story is more than nice words on paper but a real commitment to our customers and each other. We live this commitment everyday through what we like to call the 11 ATBs. From "have fun everyday" to "do the right thing" to "think yes first", they guide each of our actions and help define our incredible culture.

Need help?

Our Client Care team will be happy to assist.