Life at ATB

Our Values and Purpose

Our Purpose

A typical corporate mission and vision statement didn’t seem quite right for ATB. We needed something simple yet powerful to inspire us to come to work each day. A purpose that captures the spirit of what we’re trying to achieve for our clients and for each other. This, is our purpose.


We exist to make it possible.
To turn what-if into when.
To find a better way…
in more than just banking.
To wrap our talent, tech and wisdom
around the obsessive belief
that anything is possible.

In Alberta, and far beyond.

With each day a chance
to uplift legacies and livelihoods—
in ways not yet imagined.
By listening and learning,
advising and creating.

Because remarkable things happen
when we ask “what if?"

Video: Life at ATB is more than work. Hear from Gagan, Everyday Banking Advisor, about how she first felt supported by ATB as a client who was new to Canada, then as a team member.

Living the ATB ID

Having a purpose is one thing. Living it is another. To us, ATB’s purpose is more than aspirational words on paper but a real commitment to our clients and each other. We live this commitment everyday through what we like to call the ATB ID, made up of four values: Client Obsessed, Champions of Belonging, Driven to Perform and One ATB.

Client Obsessed

Our clients are at the centre of everything we do. By engaging with intense curiosity and deep expertise, we build and maintain client trust, making their goals possible.

Champions of Belonging

It's through diversity that we realize possibilities. We enable equity, practice inclusion, attract and retain the brightest and best, and foster innovative, independent thought.

Driven to Perform

We delight our clients and sustain market leadership through our team members' high performance. Together, we pursue growth, seek and share feedback, and celebrate our successes.


At ATB, we bust silos, build networks, make data-based decisions and align our actions with our collective purpose of powering possibility—for our clients, Alberta and each other.

"My experience at ATB has felt like a homecoming; a place where my personal values fully align to the ATB ID. I am proud to work for an organization that lives its values and provides a sense of belonging for all people."

Karissa Schlaht

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Join our team who lives out the ATB ID everyday, creating possiblities for clients, Alberta and each other.

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