Our Core Belief: Building a Culture of Belonging
At ATB, we view accessibility as an essential element of our culture and our mission to serve Albertans. Our belief is that everyone—our clients, our communities and our team members—should belong, thrive and succeed. This commitment goes beyond legal compliance. It is rooted in our purpose to put people first, and our accessibility portfolio is dedicated to driving this culture forward to ensure an equitable experience for everyone, regardless of ability. Our foundational goal is to realize a future where ATB is truly barrier-free, enabling every person to fully engage with our products, services and workplace without encountering obstacles.
Our Strategy: Embedding Accessibility into Our DNA
To achieve our vision, we have adopted a strategic approach focused on Accessibility by Design. This means we are embedding inclusive practices into the foundational systems and processes across our entire organization, ensuring accessibility is intentionally built in from the start.
Our focus is on "Building for all (100%), not most (75%) people." This approach applies to our client-facing experiences such as our digital platforms, our physical locations and our internal environment, ensuring our workplace is fully inclusive and accessible for all team members.
By integrating accessibility across the enterprise, we are making lasting, systemic change.
Everyone should belong