The Seven, April 10, 2026
Launching into the unknown
By Mark Parsons 10 April 2026 10 min read
In this week’s The Seven…
- Expensive to fuel - Sticker shock at the pumps, and other places too
- Turbulence at higher altitudes - Alberta’s tourism sector
- Systems check - Regional cracks in Canada’s labour market
- Closer to Earth - Softwood lumber duties poised to drop, but still punishing
- Ready to launch - Record stampede tarp auction a positive economic signal
- Meet the moment - ATB Cormark Capital Markets’ energy infrastructure report update
- New frontier, old strength - The astronomical scale of Alberta’s lithium resource
- Charts of the Week - Tourism takes flight
“Collaboration needs to be the ultimate goal for humanity…we can do really hard things together. We just have to decide that it’s worth it, and then commit ourselves to it. It won’t be easier. In some ways, it’ll be harder. But we will be better for it. ”
—Jeremy Hansen, Canadian Space Agency astronaut and Artemis II Mission Specialist
On April 6, the Artemis II mission put humans the furthest away from Earth on record, setting the stage for a physical presence in space.
The next day, the war in Iran escalated and then eased on a two-week ceasefire.
Though oil prices have retreated from recent peaks, we are now convinced that we are in a higher-for-longer oil price environment. On Wednesday, we talked about how this is more than an energy story—the costs of a range of goods will move higher, adding to CPI inflation. Moreover, a geopolitical risk premium is likely to be reflected in oil prices.
A key implication is that countries will be looking for safe and stable places to source their energy—such as Canada. That’s the theme of a new report from ATB Cormark Capital Markets, which we dig into today. As we launch into the unknown with the conflict in the Middle East, how will Canada respond in the moment? Tackling food and energy security could provide a one-two punch of helping other countries, while bolstering Canada’s own sluggish economy.
As the Artemis II crew feels the pull of Earth's gravity again, Alberta’s economy is navigating its own forces of attraction (resilient labour market and population) and resistance (higher costs and geopolitical uncertainty).
What could have been - What’s next for interest rates
My parents taught me to not dwell on the past. Fair enough, but the past is worth looking at when it comes to inflation and the next move by the Bank of Canada.
Heading into the war in the Middle East, the Bank of Canada was in a good spot. Headline inflation was below 2%, and even the sticky core inflation readings were starting to unstick. Shelter costs were adding less to inflation with a cooling in the housing market. Lower interest rates were shaving from mortgage interest costs. All this will be upended this year, as the energy shock feeds through the broader CPI basket, as we explored Wednesday.
Bottom line: The combo of pre-war inflation breathing room and a sluggish economy means we think the Bank of Canada can see through the current price spike. But keep an eye on core inflation and inflation expectations. If both become untethered, the Bank’s hand may be forced to raise rates. It’s a risk we’re monitoring, but for now, we retain our rate hold call for 2026 given our concerns about weak Canadian growth and the breezy headwinds (CUSMA review, Iran war) with two rate hikes pencilled into our forecast for next year.
The next Bank of Canada rate announcement is April 29.
New headwinds in this high flying sector
In response to soaring jet fuel costs, fuel surcharges, minor capacity cuts and increased load factors were announced this week by airlines to manage costs.
The spike in travel costs comes during a high-flying period for the tourism sector. Last year, visitor spending in Alberta hit an estimated $15.2 billion according to Travel Alberta, driven by more international visitors. On BNN Bloomberg yesterday, I talked about why Alberta is leading the pack in attracting international visitors.
International visitors to Alberta jumped 11% last year, and are now sitting comfortably above pre-pandemic levels. Nationwide, the numbers were flat last year, and are still tracking below pre-pandemic.
Expanded air access to Alberta, including more direct flights from locations such as South Korea, Mexico, and Japan has helped fuel the increase. Calgary, in fact, led the major international airports with across-the-board gains in non-resident visits (see the Chart of the Week).
A weak Canadian dollar is helping, and Travel Alberta also points to expanded and coordinated marketing efforts. National park attendance in Alberta has surged 17% in the first two months of 2026 over the same period last year. While the ongoing recovery from the devastating wildfires in Jasper is a big part of this, attendance is up in the other parks too.
Bottom line: Higher energy costs will slow momentum in overseas travel, but some of that will be offset by greater in-province and in-country travel as many folks avoid long distance travel. Overall, we still think tourism will have a good year, but expect spending gains to ease from last year’s levels amid this latest bout of turbulence.
Beyond the near term, tourism deserves more attention as an exporting industry. That’s exactly what it does—it exports services via international visitor spending. Recall that PM Mark Carney wants to double non-U.S. exports over the next decade - tourism can help with that.
When the mean is not meaningful - Canada’s labour market
"Never try to walk across a river just because it has an average depth of four feet."
—Unknown source, but used by famous economist Milton Friedman to explain the flaw of averages.
Yesterday, I argued that averages often fail to tell the story. My example was the Canadian housing market. It looks OK on average, but then you dig deeper and find it’s cooled off in expensive markets like Toronto, but stayed hotter in more affordable places like Saskatoon. So how’s the Canadian housing market doing? It depends where you look.
Today, we have another cautionary tale with the release of the jobs report. The Canadian jobs machine is sputtering overall, with jobs dropping on a quarterly basis. But there is massive provincial variation. Job losses are concentrated in the three largest provinces—BC, Ontario and Quebec. Alberta is a clear outlier, leading all provinces in annual employment growth. We chalk it up to a number of factors—lower U.S. tariff hit, resilient population growth, construction, and now higher oil prices. Explanation aside, the size of the gains have exceeded our own expectations—jobs are tracking above our latest forecast.
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It’s easy to cherry pick job numbers to tell your own story. For example, it can happen that in one month Alberta accounts for virtually all the jobs created in Canada over a one year time period. That can be a statistical anomaly. When it happens two months in a row, as it has, I start to take notice. Over the last 12 months, the level of employment in Alberta has increased by 101K, but decreased in the rest of Canada by 14K. The last time Alberta posted larger absolute job gains than the rest of Canada (on a year-over-year basis) was in 2014. Clearly, provincial labour markets are diverging.
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Lower but still punishing - Softwood lumber duties
Canada’s forestry sector has faced punishing U.S. softwood lumber duties at a combined rate of around 45%. Mill shutdowns and curtailments have ensued, as we have previously discussed.
Some modest relief may be coming. In the latest U.S. review announced yesterday, the general rate (outside the specific ones imposed on Canfor and West Fraser) could fall to around 35% (25% duty and 10% tariff). But forestry producers will need to wait. Importers must continue paying the 2025 rates until the review is finalized, likely in August 2026.
Canvasing bids - Record auction is a positive economic signal
The 2026 Calgary Stampede Canvas Auction set an all-time record of $6.075 million, a positive sign for corporate confidence.
- Top Bid: Rae Croteau Jr. fetched a record $550,000
- The Floor: Every driver cleared at least $100,000 for the first time
- The Average: Jumped to $225,000, a nearly 60% increase over last year
What’s interesting is that it’s not just an oil price story (some non-energy big players included De Havilland). While positive, it’s only one data point. We’ll be looking for progress on major projects, including pipelines and LNG, and continued resiliency in economic indicators.
Canada’s moment - ATB Cormark Capital Markets’s energy infrastructure report update
“Canadian [energy] infrastructure is providing a critical, secure lifeline to global markets. This is a clarifying moment for our sector; it’s no longer about competing on price, but about the strategic value of having reliable, unhindered access to the world.”
—Nate Heywood, ATB Cormark Capital Markets
That is our key takeaway from the Q1 update of the ATB Cormark Capital Markets’ report on energy infrastructure in Canada.
The country is at a critical juncture. In a period of geopolitical upheaval, the world wants what Canada has to offer: safe, reliable, and responsibly-produced energy. Here in Canada, there is renewed public and government support for an expanded Canadian role in the global energy landscape. Moreover, we have shown that adding export capacity could go a long way to improving Canada’s sluggish economy. This year, we’ll see how much progress is made.
Key insights from the update include:
- Global conflicts have trapped 20% of the world's LNG trade and millions of barrels of oil, positioning Canada’s pipelines and ports as critical, secure safe-haven lifelines for the global market.
- Companies are shifting toward brownfield projects by expanding existing infrastructure rather than building new ones to avoid complex regulatory hurdles and speed up capital paybacks.
- Demand for AI data centres is skyrocketing, with ~20 GW of power requests in Alberta alone, forcing developers to provide their own energy sources for a faster route to market.
- Production growth is expected to soon absorb the capacity added by the TMX project, sparking a renewed focus on additional expansion projects and new export routes to Asia.
Interesting Fact: Alberta home to third largest lithium resource in the world
A recent Alberta Geological Survey report shows that Alberta holds 82.5 million tonnes of lithium carbonate equivalent (LCE)—the third-largest resource in the world. The location is the Leduc Formation (same as the 1947 oil boom), and the method is Direct Lithium Extraction (DLE) to pull lithium from oilfield brine.
The report values the resource at over US$1 trillion, using a price assumption of US$20,000/tonne of battery-grade LCE, enough for 1.9 billion EV car battery packs. Commercial production is slated to begin between 2028 and 2029.
Sound familiar? As a Twenty-Four reader, you’ve heard us talk about lithium in Alberta. In January 2026, I interviewed Chris Doornboos, founder and CEO of E3 Lithium on this new opportunity that leverages an old strength.
Charts of the Week: Direct air access catapults international visits to Alberta
Here is a data set an economist can only dream of: Daily airport visits to each of Canada’s international airports.
Our first Chart of the Week shows daily overnight airport visits among non-Canadian residents to Alberta. In addition to illustrating strong seasonality, the chart points to a robust post-COVID recovery.
To unpack why international visits to Alberta have outpaced the rest of the country since early 2025, I dug into the latest daily visits data through February 2026. A few things jump out.
- The vast majority of international (non-resident) airport visits to Alberta are through the Calgary International Airport: 963K overnight visits versus 121K to Edmonton International last year.
- Calgary International Airport saw a large increase in overnight visitors from overseas countries last year (+8.2%) while Edmonton fell slightly (-2.5%). But given the much larger share from Calgary, overnight international airport visits to Alberta were up a sturdy 6.9%. In comparison, Toronto’s Pearson Airport saw a 1.1% decline and Montreal’s Trudeau Airport witnessed a 6.4% drop. Vancouver International Airport was up a more modest 2.4%.
- Calgary’s increase was broad-based, with a particularly large jump from the Americas (outside the U.S.). Expanded air access is playing the key role with 15 new routes added through Calgary International Airport in 2025.
- The positive trend has carried into 2026, with international visits to Alberta up 8% year-to-date through February.
Bottom line: Improved air access has been a major driver in the surge in international visits to Alberta.
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Answer to the previous trivia question: NASA named its current moon exploration program Artemis because, in Greek mythology, Artemis is the goddess of the Moon and the twin sister of Apollo (which was the name of the original Moon missions).
Today’s trivia question: True or false? The food menu for the Artemis II astronauts includes barbeque beef brisket.