Let's tell your story. In a big way.
Your business deserves the spotlight. And the tools it needs to grow. We're here to give you the leading sales & marketing expertise and resources sure to help you make a splash in the marketplace, setting you up for success in the long-term.
Virtual networking strategies that work
For International Networking Week, let’s explore business in the new normal and how you can apply networking strategies through digital channels.
Effective lead generation can grow your audience, and in turn your business
Lead generation, the marketing process of capturing interest in a product or service to drive a sales pipeline can be a pivotal tool in business growth.
Use inbound marketing to bring customers directly to you
Inbound marketing uses digital channels to bring the customer directly to you by providing them with the right content, at the right time.
How effective SEO can grow your business
Using a strategic SEO approach to make sure your business appears at the top of the search results could make all the difference in brand and business growth.
The do’s and don’ts of media relations
When the time is to seek out press attention for your business, knowing how to position yourself will be pivotal in building long-term media relationships that help you grow
Smart marketing strategies to grow your business
Your marketing strategy should continue to evolve and expand to reflect business growth, the marketplace, and your evolving objectives.
How the right media partners can grow your business
There are so many ways to approach marketing your business that for some, bringing in outside partners could be the best approach for getting the most reach.
How to build a successful internal communications plan for your business
Internal communications are a tool to build authority, engagement and trust with employees and support company culture throughout departments.
Corporate Social Responsibility: The power of people, planet, and profit
A focus on corporate social responsibility can help entrepreneurs drive brand awareness, higher demand for products or services and greater business growth.
Inside the value of a strong communications strategy
ption: When getting your entrepreneurial vision up and running, an integrated communications strategy can make all the difference to the success of your business.
Social media storytelling to grow your brand
Social media is primarily a storytelling platform. When you can tell a story that captivates and engages your audience, the true power of social media is shown.
Social media advertising: right audience, right platform, right time
Social media advertising gives the capacity for targeting, allowing you to reach the people you want to reach in the place they like to go.
Paid search: putting your business in the spotlight
While the world of paid search may seem daunting, it’s ability to put your business directly in front of your market is invaluable.
Let’s get digital: online advertising to grow your business
Business and advertising in a digital era calls for marketing tactics that are aligned with where the consumer spends their time.
Common copywriting mistakes businesses make, and how you can write better.
Creative, strategic, copywriting can be key to creating and building your brand. Take the time to develop your own voice, and get specific about what makes your brand distinct.
Do your homework: why market research matters
Albertan entrepreneurs share how they made market research work for them—and how you can make it work for you.
It’s all about relationship: 6 ways to wow your customers
Debt consolidation involves borrowing money from one lower-interest lender to pay off your debts with other higher-interest lenders.
Social media experts share their top 5 tips for businesses
Running social accounts can be hard to navigate, so we chatted with our resident social media gurus to hear their insight on business social media marketing.
What does CASL mean for your business?
Learn about the rules of CASL and how you can comply with CASL guidelines, to avoid penalty, while conducting effective email marketing.
Top trends in digital marketing for small businesses
Feel your business or startup could use a digital shot in the arm? ATB shares our top trends in digital marketing for small businesses.
Top tips in digital marketing
Experts at ATB, Vovia, and Brookfield let us know about the current trends in digital marketing and what is here to stay.
Choose empathy: Advice for transforming your sales
Find out what your client wants to achieve, and how they’ll feel when they achieve it. Insights form sales expert Kim Orlesky’s.
Serving your customers well: 4 ways to gather feedback
Even if you’re always looking to grow, hearing what others have to say about you and your business often feels personal and overwhelming.
How plant-based eatery thrives on an unlikely target market
Advice for selecting a target market from a successful Alberta entrepreneur
Albertan business with global reach discuss email marketing
Nate Martin -- Marketing and Communications guru at PK Sound -- share why email marketing is still important in growing a business.
The entrepreneurial guide to making sales without selling
At ATB’s Emerge Entrepreneurial Summit, guest speaker Kim Orlesky shares her insights about how to be a successful salesperson.