Greater Good

Mental Health

Man and woman inside Distress Centre

Mental health truly affects everyone. It is perhaps the greatest opportunity to collectively raise the wellbeing of Albertans. By supporting access to treatment, resources, research, and initiatives that reduce stigma and prevent suicide, we can do great things—from increasing happiness and productivity, to reducing disability and saving lives.

The challenges we need help solving:

  • How might we support the mental health of children, youth, and their families during the Covid-19 pandemic and beyond?
  • How might we ensure Albertans have open and easy access to mental health treatment and resources?
  • How might we reduce the stigma of mental health and mental illness, to make it easier for people in need of support to reach out for help and access resources?

Want to help us uplift the wellbeing of Albertans?

Carefully read our Greater Good partnership and donation guidelines before applying. It could save you a lot of time and effort!

Recent initiatives and partnerships


Distress Centre

As part of our commitment to supporting the mental health of Albertans, we partnered with the Calgary Distress Centre’s volunteer program. It takes over 240 volunteers to support tens of thousands of people in crisis. Distress Centre provides crisis and mental health support through their 24 hour crisis line, email, daily chat and text for youth throughout southern Alberta. Our partnership will help support valuable resources, training and mentorship support.

Video: Distress Centre


ATB Up is a social media fundraiser that encourages Albertans to engage in a series of simple, fun challenges—inspiring us all to “get up to give back” to our fellow Albertans. 

The more challenges Albertans complete and share, the more ATB will give back. Every time an Albertan posts or shares a challenge with the hashtag #ATBUp, ATB will donate one dollar to the Mental Health Foundation (Alberta). The challenges are designed to make people feel good while doing good for other Albertans, with the added benefit of the chance to win prizes from Alberta businesses.

Teddy for a Toonie

Teddy for a Toonie has become an annual tradition in Alberta, raising funds for mental health initiatives each May. It takes all paws on deck across our ATB network to sell teddy bears, conduct raffles, hold bake sales, host silent auctions and offer creative fundraising ideas like goat insurance. No kidding!

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