Sports & Wellness

A youth junior hockey player standing with the Red Deer Rebels hockey team

Who does ATB sponsor when it comes to Sports & Wellness? This page is filled with some of our favourite examples from across the province. If you’re looking to apply for a Sports & Wellness sponsorship, the first step is to read the guidelines.

Are you eligible for a sponsorship?

Carefully read our guidelines before going through the application process. It could save you a lot of time and effort!

Hockey Alberta

ATB partners with hockey at all levels, from the peewees to the pros. Our sponsorship with Hockey Alberta allows us to showcase support for all programs that drive the growth of the game in our province. ATB believes that hockey should be diverse, inclusive and accessible to all Albertans, and will continue to support programming that demonstrates this message. Moving forward, our partnership with Alberta Hockey will focus on women in the sport.

Calgary Stampeders & McMahon Stadium

We’ll always be there on game day, welcoming football fans to McMahon Stadium. In addition to supporting the team, we also light up McMahon stadium to support important causes which we highlight through our social media channels.

A boat participating in the Lethbridge Dragon Boat Festival

Lethbridge Dragon Boat Festival (Photo by Pam Doyle)

Lethbridge Dragon Boat Festival

The Lethbridge Dragon Boat Festival has been wowing audiences with nail-biter finishes for nearly 20 years. The races attract crews from across Canada, and the festival is a wonderful place to shop local vendors, catch some live music, and let your kids run wild in the KidsZone.

ATB Financial Classic

2020 marked the 25th anniversary of ATB’s support of the PGA Canada Tour, which includes the Alberta-hosted ATB Financial Classic. The Classic has been a stepping stone on the path to the PGA Tour for many stars such as Graham DeLaet, Tony Finau, Mackenzie Hughes and Adam Hadwin.


Spruce Meadows

Alberta is home to one of the world’s premier equestrian sports venues—Spruce Meadows. Each year, the ATB Financial Cup is hosted at Spruce Meadows and attracts some of the best riders from around the globe.


Gran Fondo Highwood Pass

The ATB Financial Gran Fondo Highwood Pass takes cyclists on one of the most beautiful, and challenging, road races in Canada. And because some say that cycling is the new golf, we also host our own team, with ATB leaders and customers bonding over a shared love of road cycling.

Cyclists participating in ATB Financial's Gran Fondo Highway Pass event

Gran Fondo Highwood Pass

Team ATB

Throughout the year, we work with these fan favourites to surprise and delight fans and support Alberta communities:

Chris Tanev & Ryan Nugent-Hopkins—One Flame, one Oiler...as a provincial organization, we really can’t play favourites, so we’re proud to partner with both.

Harnarayan Singh—ATB has recently partnered with Harnarayan, Host & Play-by-Play Commentator for Hockey Night in Canada and Sportsnet.

Team Bottcher Curling—ATB has been one of Team Bottcher's largest sponsors since 2022. The team has been ranked #3 in the world! Team Bottcher is comprised of Brendan Bottcher, Marc Kennedy, Brett Gallant and Ben Herbert—two of whom have Olympic gold medals for Canada.

Alberta Rodeo Stars—ATB supports the Ponoka Stampede and Cody Snyder Bullbustin’, in addition to superstar rider Zeke Thurston, and Miss Rodeo Canada.

Team Bottcher

Team Bottcher

Need help?

Our Client Care team will be happy to assist.