ATB Level Up
Online Business Course

Entrepreneurs and solopreneurs running startups who are looking for ways to take their business to the next level. We accept businesses in any industry in Alberta.

Our online curriculum has been curated by entrepreneurs and experts. Topics include:

Culture & values
This will act as a guide to creating your company culture and defining your culture.

• Read time: 12 min
• Workbook length: 19 questions

Brand storytelling
You'll take a look at some brand storytelling wins to learn from the best and apply their principles to your business.

• Read time: 12 min
• Workbook length: 9 questions

Social media
Learn about how authenticity, time management, collaborations, hashtags and aesthetic are all important factors to consider in social media and content marketing.

• Read time: 12 min
• Webinar length: ~1 hour 29 min
• Workbook length: 6 questions

SEO, site structure and Google Analytics
We'll outline some key areas to audit, and how.

• Read time: 10 min
• Webinar length: ~1 hour 22 min
• Workbook length: 4 questions

Grow your sales: knowing your customer (pt 1)
Learn how to create a customer persona, how to sell to your customers based on their personality and how to use uncommon channels to reach your customers.

• Read time: 10 min
• Webinar length: ~1 hour 6 min
• Workbook length: 8 questions

Grow your sales: knowing your numbers (pt 2)
Essential cash flow basics and the KPIs you need to be paying attention to for online sales.

• Read time: 20 min
• Workbook length: 4 questions

Expansion & financing
Expanding your business can take many forms. We'll cover financing options for your growing business and share some insider tips on what a lender is looking for.

• Read time: 20-30 min
• Workbook length: 6 questions

Accounting
Common cash flow and accounting mistakes, questions to ask to avoid them, and which automated accounting tools can help you scale.

• Read time: 10 min
• Workbook length: 9 questions

Hiring and HR
You’ll learn about hiring and culture, how to hire, how to fire, and how to build a recruitment brand. We’ll also give you access to an exclusive Employee Lifecycle Guide.

• Read time: 20 min
• Webinar length: ~1 hour 24 min
• Workbook length: 11 questions

Pitching
Everything you’ll have learned in the course will have given you the tools you need to craft a killer pitch. You’ll learn how to create solid written pitches, as well as pitches to deliver on stage and to investors.

• Read time: 20 min
• Workbook length: 11 questions

ATB isn’t an equity investor and the program is 100% free.

If you’re an enterprising nonprofit or charity operating in Alberta, we’d love for you to apply! Our program focuses on how to grow a great product or service. This is a great way to apply entrepreneurial thinking to your organization.