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Industry Expertise
W by ATB™
Female business owner smiling in front of an office building
W by ATB provides a gender-intelligent banking experience for women.
W by ATB is powering possibility for women.
Every W by ATB client is unique and has unique experiences because of her gender. We have developed gender-intelligent practices, solutions, and services that truly power growth, innovation and success in a way that aligns with how women show up in the world. Our team members are trained in recognizing and challenging gender bias with our W by ATB everywoman Accreditation Program.
W by ATB supports clients within ATB Business and ATB Wealth® clients.
What W by ATB provides.
Capital and Financial Planning
Equitable access to capital and investment opportunities.
Connections
Networking and education opportunities to connect with industry partners, experts, professionals, peers, and prospects that offer financial, non-financial and strategic support.
Expertise
Gender intelligent business advisors, Wealth advisors, and Growth and Innovation teams provide consciously unbiased expert advice to help you grow.
Consciously unbiased financial services
The W by ATB everywoman Accreditation Program provides gender intelligence training that is accredited by the Chartered Banking Institute (for Business) and Canadian CPD (for Wealth). The program touches on key concepts such as unconscious bias and gender behaviour with a purpose of creating a financial experience that treats all clients fairly regardless of gender.
ATB is the only Canadian financial institution to offer this level of education as a proprietary employee training program. ATB Advisory team members have successfully completed or are enrolled in this training and are committed to improving women’s experiences in financial services.
Expertise you can trust
Good Advice
Consciously unbiased: How W by ATB is shaping financial services for women.
Research shows that gender bias still impacts women's finances. Our approach to financial services, designed specifically for women, is changing that.
Negotiating Tips for Women
Expert negotiator Joanna Shea explores the steps women can take to level the playing field in a negotiation — and get what they want.
Improving Access to capital for women in business
Learn how W by ATB creates transparency in capital funding, specifically for clients who are established women business owners and leaders.
Client Stories
Overcoming age and gender bias in farming
Find out how W by ATB is supporting Alison Davie, owner of North Paddock Farms in Taber Alberta.
Shining a light on gender intelligence
Gina Thornton, Falkbuilt CFO, values W by ATB’s gender-intelligent approach to banking plus a lot more.
The power of a "Yes"
Learn how Michelle Gayse Leader's company, Leader Productions, grew with the support of ATB and the W by ATB experience.
Frequently Asked Questions
Research indicates that, while not always visible, gender bias still exists in the financial world. And financial institutions are behind in shaping their services for women, even though women make up half of Canada’s economic contributions.
Our mission is to create a banking experience that supports women’s success in a way that aligns with how women show up in this world. We envision a world where we power possibilities for women to be the most successful version of themselves.
W by ATB provides industry expertise and tailored gender-intelligent advice to ATB Business and ATB Wealth® clients, who are women leading financial decisions and/or owning or leading established businesses.
If you are an ATB Business client, reach out to your current Business Advisor or Relationship Manager to learn more. If you are an ATB Wealth client, reach out to your current Wealth advisor. If you’re not a current ATB client and wish to become one, connect with us.
At ATB, we exist to make it possible. We’re more than financial services. In addition to providing expert business and financial advice in almost any industry, we establish client experiences like W by ATB that bridge connections to community partners, and offer networking opportunities, tools, and resources dedicated to women’s success.
Our approach is authentic. To us, it’s more than pink products. We are providing a differentiated experience by starting within our own walls; from the inside-out by having our Business and Wealth teams trained in recognizing unconscious bias through the W by ATB everywoman Accreditation Program. We are women’s expert advisory partners on this journey together.
We’ve created this interactive lending tool for W by ATB Business clients to understand how decisions are made and feel fully prepared going into borrowing conversations with their advisor. Additionally, our lending applications undergo a dual review process to ensure transparent practices and prevent gender bias.
Connect with a W by ATB accredited specialist
We're here to answer your questions, set up solutions for your business, and provide expert gender intelligent business advice.
TM W by ATB is a trademark of ATB Financial
ATB Wealth® (a registered trade name) consists of a range of financial services provided by ATB Financial and certain of its subsidiaries. ATB Investment Management Inc. and ATB Securities Inc. are individually licensed users of ATB Wealth. ATB Securities Inc. is a member of the Canadian Investor Protection Fund and the Canadian Investment Regulatory Organization.
The information contained herein has been compiled or arrived at from sources believed to be reliable, but no representation or warranty, expressed or implied, is made as to their accuracy or completeness, and ATB Wealth (this includes all the above legal entities) does not accept any liability or responsibility whatsoever for any loss arising from any use of this document or its contents. This information is subject to change and ATB Wealth does not undertake to provide updated information should a change occur. This document may not be reproduced in whole or in part, or referred to in any manner whatsoever, nor may the information, opinions and conclusions contained in it be referred to without the prior consent of the appropriate legal entity using ATB Wealth. This document is being provided for information purposes only and is not intended to replace or serve as a substitute for professional advice, nor as an offer to sell or a solicitation of an offer to buy any investment. Professional legal and tax advice should always be obtained when dealing with legal and taxation issues as each individual’s situation is different.