ATB believes every woman deserves a financial experience tailored to her decision-making style. W by ATB provides a unique banking experience with relationship managers and advisors accredited through the W by ATB everywoman Accreditation Program. This ensures team members are trained to recognize and challenge gender bias, offering objective, transparent, and empowering advice.

Tiffany advises that by adopting dual personal and business investment strategies, you can effectively grow your personal wealth while simultaneously enhancing the value and sustainability of your business, leading to a truly prosperous future.

The power of a comprehensive plan for your financial well-being

A comprehensive personal financial plan is the essential roadmap for your financial future. Before investing, remember to plan with purpose. Don't just save; strategize every dollar.

Your personal and business financial goals are unique, whether you're planning for retirement, funding your children's education, saving for a significant purchase, growing or selling the business, or a combination of all of these. Your individualized plan will outline your current financial standing (assets, liabilities, income, and expenses), clearly define your short-term and long-term objectives, and establish an investment strategy that aligns with your risk tolerance and time horizon. 

Embrace the diversification through a strategic plan

With a robust personal and business plan established, the next crucial step is the strategic deployment of your capital. This involves embracing diversification. 

To align with your risk tolerance and financial goals, we strategically diversify your investment portfolio across various asset classes (stocks, bonds, etc.), industries, and geographies. This approach is your shield, mitigating risk by ensuring that the temporary underperformance of one asset or sector is cushioned by the strength of others. By avoiding the pitfall of putting all your eggs in one basket, a well-diversified portfolio becomes inherently more resilient to market fluctuations, helping you stay on track toward your major, long-term goals.

Generational wealth is for everyone 

Many believe that family wealth planning is exclusively for the ultra-wealthy, but this is a misconception. While complex trusts may be reserved for substantial fortunes, the fundamental principles of preserving and expanding wealth for future generations are vital for every family. The core moves for expanding your finances aren’t secrets, they are essential in next generation wealth.

“My aim is to collaborate with you to integrate the growth of generational wealth into your financial strategy,” advises Tiffany,  “it's about establishing a lasting legacy of security and opportunity, a process that begins now with a plan founded on trust.” Tiffany adds. 

For businesses, expert guidance emphasizes the strategic reinvestment of profits and the optimization of your business structure. This approach aims to foster both business expansion and the growth of personal wealth.

Where strategy meets reality

As we have explored the foundations of the balance between business and personal financial goals, what comes next? These practices become a reality when you look to a professional partner. Partnering with ATB Wealth is invaluable and can be the difference between reading about it, and making it happen. The complex demands of your business and practical needs is not a simple template and this is where we can help!

Don’t leave this important conversation to chance. Take action and schedule a meeting with a W by ATB Accredited Financial Advisor today, and you will start to see a prosperous and tangible reality of your goals.