Industry Expertise

W by ATB

Female business owner smiling in front of an office building

Gender-intelligent banking expertise for women owners and leaders in established businesses.

Understanding, empowering and connecting.

Every W by ATB client–from c-suite executives, to agriculture leaders, and owners of established businesses–is unique.

Read client stories

W by ATB is powering possibility for women business owners and leaders.

Every W by ATB client–from c-suite executives to agriculture leaders, from farmers to owners of other established businesses–is unique and has unique experiences because of her gender. We have developed gender-intelligent practices, solutions, and services that truly power growth, innovation and success in a way that aligns with how women business owners and leaders show up in the world. Our team members are trained in recognizing and challenging gender bias with our W by ATB Everywoman Accreditation Program.

W by ATB is currently only for women business owners and women in leadership roles (C-suite executives) within established businesses that are already ATB Business clients. 

What W by ATB can offer your business.

Capital funding

A partner for equal access to the capital your business needs to grow and innovate. All team members involved are Accredited Women in Business specialists to drive transparent and unbiased practices.

Network connections

We’ll connect you to industry partners, affiliations, experts, professionals, peers, prospects and sponsorships that offer financial, non-financial and strategic support targeted at women-owned and -led businesses.

Industry expertise

We provide proactive and expert insight specific to your industry with gender intelligence trained advisors, Wealth financial advisors, as well as Growth and Innovation teams to help you scale and grow.

Frequently Asked Questions

W by ATB recognizes that women want and need something different from a Financial Institution. Women have different expectations of a relationship with a Financial Institution and inherently think and make decisions differently.

Our mission is to create a banking experience that supports women’s success in a way that aligns with how women show up in this world. Afterall, 50% of businesses started in Alberta are by women. It has been projected that a 10% increase in women owned businesses in Canada could add $198B to our GDP. We envision a world where we power possibilities for women business owners and leaders to be the most successful version of themselves.

W by ATB provides industry expertise and tailored gender-intelligent advice to ATB Business clients, who are women leading and owning established businesses.

If you are an ATB Business client, reach out to your current Relationship Manager or Director to learn more. If you’re not a current ATB Business client and wish to become one, connect with us by filling out this form.

At ATB, we exist to make it possible. We’re more than financial services. In addition to providing expert business and financial advice in almost any industry, W by ATB bridges connections to community partners, and offers networking opportunities, tools and resources dedicated to your success.

Our approach is authentic. To us, it’s more than pink products. We are providing a differentiated experience by starting within our own walls; from the inside-out. All ATB Business team members go through unconscious bias and gender intelligence training through the W by ATB Everywoman Accreditation Program. We are on this journey together!

Connect with a W by ATB accredited specialist

We're here to answer your questions, set up solutions for your business, and provide expert gender intelligent business advice.

Expertise you can trust

Nikki Briggs, Head of Women in Business

Nikki Briggs

Head of W by ATB

Aimee Parker, W by ATB

Aimee Parker

Director, W by ATB

Female business owner leaning on wall, reading resource on her phone

Download our free W by ATB ecosystem resource guide

This comprehensive guide provides insights into available grants, loans, scholarships, government funding, and an array of networking opportunities to power your success.