W by ATB

ATB Everywoman Accreditation Program

Female business owner at home with family

Leading the industry in the development of gender intelligent advice, practices and products for women-led and owned businesses starts inside, with our team.

W by ATB provides all ATB team members with access to the ATB Everywoman Accreditation Program, which provides unconscious bias and gender intelligence training that:


  • Educates and inspires team members to better understand the specific drivers and challenges for women in business.
  • Reveals the sociological, cultural, biological and neurological differences in how women make complex decisions.
  • Establishes the importance of providing women leaders and business owners with a trusted advisor who recognizes their goals and unique needs to get there.

Connect with a W by ATB advisor

We're here to answer your questions, set up solutions for your business, and provide expert gender intelligent business advice.

Business on her terms.

Trusted and transparent lending experience

Apply for capital in a trusted space. Our second review application process ensures bias was removed, decisions are transparent, and we acted as your partner with expert advice.

Understood, empowered and connected

We’re here for you. As your strategic partner we understand your business needs, empower you with expert advice, and connect you to the right experts within ATB and your industry.

Frequently Asked Questions

W by ATB recognizes that women want and need something different from a Financial Institution. Women have different expectations of a relationship with a Financial Institution and inherently think and make decisions differently.

Our mission is to create a banking experience that supports women’s success in a way that aligns with how women show up in this world. Afterall, 50% of businesses started in Alberta are by women. It has been projected that a 10% increase in women owned businesses in Canada could add $198B to our GDP. We envision a world where we power possibilities for women business owners and leaders to be the most successful version of themselves.

W by ATB provides industry expertise and tailored gender-intelligent advice to ATB Business clients, who are women leading and owning established businesses.

If you are an ATB Business client, reach out to your current Relationship Manager or Director to learn more. If you’re not a current ATB Business client and wish to become one, connect with us by filling out this form.

At ATB, we exist to make it possible. We’re more than financial services. In addition to providing expert business and financial advice in almost any industry, W by ATB bridges connections to community partners, and offers networking opportunities, tools and resources dedicated to your success.

Our approach is authentic. To us, it’s more than pink products. We are providing a differentiated experience by starting within our own walls; from the inside-out. All ATB Business team members go through unconscious bias and gender intelligence training through the W by ATB Everywoman Accreditation Program. We are on this journey together!

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