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How micro-goals and the encoding effect can help you achieve your financial goals

Small wins, big impact: Creator secrets to achieving your goals

By ATB Financial 6 March 2026 5 min read

Balancing a growing career, family commitments, and daily expenses means your life is moving fast. Finding the time and energy to chase your big personal or financial goals often takes a back seat to simply managing your day-to-day routine. You want to secure a strong future and achieve new milestones, but staring down a massive target—like saving for your wedding or tackling a new mortgage—can easily bring up feelings of anxiety and stress. 

The key to turning these major aspirations into reality might be easier than you think: break them down. By splitting massive objectives into smaller, actionable steps, you simplify your path forward. Setting micro-goals transforms a daunting mountain into a series of achievable, everyday wins. It empowers you to make steady progress and build momentum without giving up the things you enjoy right now. Now take your micro-goals a step further and write them down. This process is called the Encoding Effect. When you think a goal, it exists only in working memory. When you physically write it down, you engage motor skills and vision. This multi-sensory engagement creates a stronger, more complex memory trace in your brain. This makes the goal easier to recall and less likely to be forgotten or dismissed.

Sure, there is some science behind this idea, but does it actually work in practice. Well — we put it to the test! We partnered with some of our favourite creators in Alberta to set micro-goals and use the Encoding Effect, all through our micro-goals worksheet. They shared their best strategies for cutting through the noise and taking clear, practical steps toward success. Read on to hear their experience with the process and the worksheet. 

Thea Uson

The financial goal I set was to start building meaningful savings for my wedding — and eventually a future home — after getting engaged in late summer 2024. When I first looked at the numbers, they felt overwhelming and out of reach. While I haven’t fully reached the end goal yet, I successfully saved enough in my first month to make a significant contribution toward upcoming wedding vendor payments, which proved to me that the goal is achievable.

The biggest hurdle was mindset. Large financial targets felt intimidating, and I struggled with the belief that saving that much money would take years. There were also practical challenges, like the holidays and multiple birthdays in a row, which usually mean higher spending.

What helped was breaking the big goal into small, consistent actions. I started skipping daily extras like takeout coffee, shopping more intentionally for groceries, and committing to no-spend days that often turned into no-spend weekends. Instead of letting that money disappear, I transferred small amounts — sometimes just $10 or $20 at a time — directly into savings. Tracking everything using a micro-goals worksheet helped me stay accountable and see progress in real time. Watching those small amounts add up was incredibly motivating.

I would absolutely use this method again. Breaking large financial goals into manageable steps not only made saving realistic, but also changed my confidence around money. It showed me that steady, consistent habits can make even intimidating goals feel within reach.

Want to test out their method?

Get our Micro-goals worksheet and start saving!

Amy Bergstrom

One thing that I've learned about myself over the years is that if I set a 'hard to achieve goal' right off the bat, I am more likely to feel like I've failed because I went from zero to one hundred right away and wasn't able to keep the pace; this goes for almost anything, early morning workouts, eating habits, savings goals. But what I have found successful for myself is the idea of micro-habits; the idea is that you start slow and steady, gradually working yourself up to the big goal, and it's proven much more successful for me and achieving my personal goals. Waking up 15 minutes earlier each day will get me accustomed to waking up at my goal wake up time, saving $10 a day will help get me in the mindset of setting aside money every day to achieve my savings goals. These micro-habits allow me to create long lasting habits that stick with me and become second nature, so now I don't even think about how early I'm waking up, or the amount I'm saving, it gets automatically lumped into my budget. These small changes may not seem like much, but that's exactly the point, I'm rewiring my brain and making my 'hard to achieve goals' easier to achieve and setting my future self up for success. 

 

Bailey Jones

Setting micro financial goals completely changed how I approach saving. Instead of focusing on the overwhelming idea of saving for a house, I began using the micro-goals worksheet to concentrate on small, daily actions like committing to no-spend days or setting aside small amounts consistently. What I appreciated most was how simple and approachable the sheet was — it removed the stress and pressure that often comes with thinking about money and replaced it with clarity and structure. Being able to physically track progress and watch the total amount saved grow made the process feel rewarding rather than restrictive. Those visible small wins helped build momentum and confidence, turning saving from something intimidating into a habit that feels achievable and sustainable over time.

 

Achieving your long-term goals does not require a complete overhaul of your busy routine. As Amy, Thea and Bailey highlighted, the most effective way to reach your future targets is simply taking it one step at a time. Breaking your large aspirations into manageable daily actions instantly reduces financial stress and puts you back in control.

You do not need to figure out the entire journey today. Instead, focus strictly on the very next step. Small, practical adjustments build reliable momentum over time, turning overwhelming mountains into a series of achievable wins.

How to start building momentum right now

Pick one strategy: Choose a single micro-goals that fits comfortably into your current lifestyle.
Make it actionable: Turn that micro-goal into a simple task you can complete this week, such as setting up a small automatic transfer or reviewing your monthly budget.
Trust the process: Recognize that every small step builds the foundation for long-term stability.


With a steady approach and a practical plan, you have exactly what you need to secure a rewarding future while still enjoying the moments that matter right now.

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