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Financial advisor or online investing?—The choice is yours

By ATB Financial 14 November 2018 2 min read

Whether you’re new to the world of investing or have years of experience managing your finances, getting good advice is key. Advances in technology are helping to make investing easier, with phone, chat and digital platforms that you can access anytime, anywhere.

Whether you choose to get advice from a financial advisor or through an online investing experience, like ATB Prosper, depends on a lot of factors—This article will help you navigate a solution that’s right for you.


Financial advisor or online investing—Do I have to choose?

Deciding between an online investing experience or an in person financial advisor isn’t necessarily a “one or the other” decision. First of all, there are different kinds of online investing; some are completely self directed, whereas others, like ATB Prosper, make intelligent investment recommendations for you. Your choice depends whether you prefer to speak to someone about your goals and investments in person or virtually from the comfort of your own home.

Your investment journey can also play a role in your decision. If you’re new to investing and your goals are relatively straightforward, using an online experience might be a good option for you.

With Prosper, you can open an account in just a few minutes, starting with a $100 contribution, and you can make regular contributions of as little as $25. You can set goals and track your progress with a personalized dashboard, while getting access to ATB’s award-winning CompassTM Portfolio Series. By answering a few basic questions about what you’re saving for, Prosper will help guide your investing decisions to select the investments that are best for you.

An online experience like ATB Prosper lets you get expert advice whenever and wherever you want, with additional help and information just a virtual chat or phone call away.


Is an Online Experience Right For You?

Do any of the following apply to you?


  • Have straightforward goals, such as saving for retirement or a home
  • Are just starting out
  • Enjoy using technology
  • Track the process of your financial goals

If so, online investing is a great way to get trusted advice and give you confidence.


Getting Advice at Different Life Stages

Your investment journey will evolve as your life changes, and it should! For example, life might take you in a direction where you choose to buy a home, open a business, start a family or retire, which could make your financial situation feel more complex. Speaking face to face with a financial advisor can help you navigate some of these decisions and give you peace of mind.

From there, you can continue to track your process online and still keep in contact with your advisor—it’s up to you!


Is a Financial Advisor Right For You?

A financial advisor is a great option if you
  • Are feeling unsure about your goals
  • Are making complex life decisions
  • Prefer to meet one-on-one with someone in person.

It all depends on your end goals, the complexity of your financial situation, and how you like to interact.


Still not sure?

If you’re still not sure about your best option, you can contact the ATB Wealth advice centre or visit ATB Prosper and start a virtual chat for more advice.

Whether you’re getting trusted advice in person, by phone, or through an online experience, ATB offers a range of options to suit your lifestyle and preferences. The choice is always yours!

For more information, visit ATB Prosper or call the ATB Wealth advice centre at 1-855-541-4387.

Need help?

Our Client Care team will be happy to assist.