About Us

Ursula Holmsten
CEO, ATB Wealth, and EVP, ATB Financial

Ursula Holmsten

Ursula Holmsten leads ATB Wealth and its subsidiaries ATB Investment Management Inc. and ATB Securities Inc. She has 25 years of experience in the investment industry and 14 years of experience at ATB.

Since joining ATB, Ursula has been instrumental in designing, incubating and building a unique wealth and investment management offer for Albertans and their individual wealth needs. She has contributed to the organic growth of ATB Wealth—from $4 billion to over $25 billion in assets under administration—and has helped to carve a path forward to an enterprise value that is approaching $1 billion.

Ursula was born in Finland and grew up with gender parity not experienced in many other countries. This continued during her time at Neste Oil, a Finnish National Oil Company where women play an equal role in driving value. Those experiences made Ursula passionate about pushing for the same gender parity in Canada’s wealth industry.

Ursula holds an Honours Degree in Public Administration from Carleton University and a Chartered Professional Accountant designation. She is qualified by the Canadian Securities Institute to act as a Chief Financial Officer, Partner, Director and Officer. Ursula sits on the Board of the Investment Industry Association of Canada and is a member of Women Get on Board.

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